Goal 2 of The Global Goals is ‘Zero Hunger’, its official mission statement being to “End hunger, achieve food security and improved nutrition, and promote sustainable agriculture”. In collaboration with this, I designed a poster and leaflet to bring awareness and encourage action towards the fulfilment of this goal. The number one cause of world hunger is war, and my designs aim to inform audiences of this fact to highlight the devastating severity of world hunger. Using the widely known ‘5-a-day’ phrase, my outputs show how those suffering from world hunger consume war - in the form of a grenade on a plate - instead of the fruit and vegetables that the ‘5-a-day’ phrase is associated with. This message is further developed in the leaflet through the overlap of splattered crumbs and blood on the first page that surround the word ‘Hunger’. The shock-value of these motifs hope to motivate audiences to take action.
Read about the project's exhibition here
Poster
Pink was chosen as the main colour of these outputs to grab attention through its brightness and further add to the concept's shock-value through the drastic contrast between colour connotation and campaign theme.
Leaflet (outside)
Leaflet (inside)
